Transparency matters
We won't promise returns we can't control. Every strategy comes with honest context about risks and realistic timeframes.
We believe investing should feel approachable, not intimidating
Started in Dublin in 2018, Lruskep exists because financial education deserves honesty and clarity.
Most beginners face the same challenge: investment advice either feels too technical or too simplified. We built something in between. Real guidance from people who remember what it was like to start from scratch.
What drives us forward each day
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Education over sales
You'll find us explaining concepts, not pushing products. We'd rather you understand why something works before you commit.
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Real experiences shared
Our team has made plenty of beginner mistakes. Those lessons shape how we teach now, so you can avoid similar pitfalls.
How Lruskep actually started
It began with frustration, honestly. Three friends sitting in a Dublin café in 2018, comparing notes on why investment advice felt so disconnected from reality.
2018: The kitchen table phase
We started hosting small workshops for friends who wanted to learn about stocks and ETFs. No fancy presentations, just honest conversations about where to begin. Turns out, a lot of people felt the same confusion we did.
2020: Going online by necessity
When lockdowns hit, we moved everything to video sessions. It forced us to get better at explaining concepts clearly. We also learned that people across Ireland faced identical questions about starting their investment journeys.
2023: Building something bigger
By this point, over 2,000 people had gone through our programs. We launched structured courses that combined video lessons with practical exercises. The goal stayed simple: help beginners gain confidence without overwhelming them.
2025: Where we are now
Today we offer monthly sessions, comprehensive courses, and one-on-one guidance for those who need it. The team has grown, but our approach hasn't changed. We still believe clarity beats complexity every time.
Ruairi Dempsey
Lead Educator
Meet the person behind most of our content
Background that shaped the approach
Ruairi spent eight years in traditional financial advisory before realizing most clients just needed someone to explain the basics properly. He left to focus exclusively on beginner education because, as he puts it, "There's more satisfaction in helping someone understand their first index fund than managing a millionaire's portfolio."
Teaching style you'll experience
Expect straightforward explanations without condescension. Ruairi's sessions feel more like conversations with a knowledgeable friend than formal lectures. He uses real examples from his own portfolio decisions, including the ones that didn't work out as planned.
What students appreciate most
People consistently mention his patience with repetitive questions and his refusal to use jargon without defining it first. He's also known for admitting when he doesn't know something, then finding the answer and following up. That honesty builds trust faster than any credentials.
Our teaching philosophy centers on practicality
Everything we create follows these interconnected principles that keep content grounded and useful.
Start with foundations
We never assume prior knowledge. Every concept gets built from the ground up with clear definitions.
Real-world examples
Theory matters, but we always connect it to actual decisions you'll face with your money.
Honest limitations
We discuss what we can't predict and strategies that might not suit everyone's situation.
Personalized guidance
General advice only goes so far. We help you apply principles to your specific circumstances.
Realistic timeframes
Building investment knowledge takes months, not days. We set expectations that match reality.
Continuous support
Questions don't stop after a course ends. We maintain accessible channels for ongoing clarification.
Ready to start your investment education?
Our autumn 2025 beginner course opens for registration in July. Or reach out now if you have specific questions about whether our approach fits your learning style.
Get in Touch